1. What's my job?
Based on the VIS of Baidu, design the virtual character for Baidu Hi and compose its corresponding guideline.

2. Key words in description of the character

In conclusion, the visual pet for Baidu Hi should be:

• no obvious sex characteristics
• easily apply to different situations
• cute but not naive
• bear or bear like animal

3. Simiar products




4. Original sketch




5. Revises




6.Final work
Finally we decided to use a white bear as the virtual character of Baidu Hi. It is neither female nor male and not adorned by any finery as well. Generally speaking, it is a little bit simple, but very flexible at the same time, easily apply to varies of situations.




7.Extended application
Because of its simplicity, the virtual character could be adorned by different clothes or accessories.